EDI and social media
Recommended course length: Half day
Overview
As the importance of social media branding increases, so does the importance of managing your online presence and ensuring that your organisation does not encounter reputational damage due to exclusionary or harmful statements and behaviours. This course explores how you can maintain your principles of EDI in the online sphere without giving undue weight to individual opinions.
Topics Covered
- The benefits and drawbacks of social media for businesses
- Deciding on values and boundaries
- Creating a social media policy for staff
- Responding to online backlash
- Creating an action plan
Course Outcomes
- Understand the importance of online safety for employees
- Communicate and adhere to principles of EDI in online environments
- Decide on appropriate responses to online controversies
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